1- keyword in the domain name
One of the most relevant in enhancing the positioning of a particular keyword factors. Domains with the exact keywords have extra power when positioned at Google (though according to the latest Google algorithm update: Panda has no special significance).
2- key word subdomain
Subdomains of a page starting with the keyword will have many more options to position the word in the search engines.
3- History Domain
If in your hands, a domain of high volatility, ie it has changed hands frequently, you should tell Google to disavow previous links that negatively affect the positioning (using tools like disavow). A tip: the best, when you start a new project, starting a new domain.
4- Keyword in title tag
The key word in the title of the page is considered as one of the most important factors for on page SEO. It is critical that your websites containing the most relevant keywords for your niche within the title tag.
5- Keyword inside the tag "meta description"
According to Google (I still do not quite believe me), the keyword in the meta description is not relevant in terms of positioning SEO On Page (the one mission of the description is displayed to users in the SERPs, content article), but it is very important to capture the attention of your potential customer
6- The keyword should appear in the H1
One point, along with the Title tag of greater relevance. Google is not a soothsayer, and recognizes the main content of your content through the Title tag and H1.
7- Keyword Density
Text within the importance of the keyword is determined largely by the number of occurrences of the same. Repeating a keyword in the text (sometimes in bold) is another sign of notoriety for Google, but beware, the search engine is very smart, and can detect that you're using that word in an unnatural way, generating devastating consequences for your organic positioning.
8- The length of texts
It's a simple rule: more content words equal have more choice when it comes to positioning. Google has always focused on creating value, and the contents of over 1,000 words have a 24% higher engagement. White and cylinder, you write content from more than 1000 words.
9. The strength of the semantic content
The semantic content is becoming one of the items most valued by Google when able to deduce the meaning of a post and your main keywords. A clear example is when you are looking for, "used cars", Google also shows you relevant search results for "vehicles on offer."
10- Upload speed
Another relevant factor to use the search at the time of positioning a website. To ensure better loading speed, the code should be optimized. A less loading time, the greater the chance of appearing at the top of the browser.
11. Duplicate Content
Duplicate content is the main enemy of organic positioning. Note that not only depends on you. If a relevant web page will copy the content, the consequences can be dire. One of the best ways to detect it is through Google Webmaster tools or software screaming frog.
12- Rel = canonical
It is one of the ways to prevent duplicate content. Using this tag, you can tell Google what the content should be considered. The Rel = canonical is useful to duplicate content Google does not consider the same product with a different attribute (ie, if for example you have an ecommerce have two identical shirts and shirts, which only changes the color).
13. Optimizing images
Keep pictures of your page is optimized key positioning factor. Write an alt text and title is absolutely necessary, plus you'll help provide clues about the content of this asset.
14. Constant Content Updates
The constant updating of content is one of the factors that Google values when determining the importance of a page. Google likes your page input current and recent information to users (it's a way to consider yourself an expert in your industry).
15- Quality links
Refers to get strong and quality pages that point to our links. The era in which the links of poor quality, mediocre managed to position ended. Try to get a balance between the links and get the different parts of your page that point.
16. Grammar and tone
For this section you need to think about one thing: what you Buyer headed person. The tone should suit the Buyer Persona. The use of correct writing is a good sign for Google, regardless of tone.
17- Number of backlinks Do Follow
An excessively high number of No Follow backlinks can be harmful. There must be a balance, which are logically Follow Do most but always in the presence of No Follow.
18. Media Content
One way to enrich the content of a page and make it more positionable is to introduce other formats, such as multimedia content. Tip: Use Youtube. Since Google bought the social network for video, Youtube has a direct influence on the organic positioning.
19. Number of internal links
One way to promote organic positioning of a specific content is to make many of our own internal links pointing to that page article. Thus we send signals to Google that the content is more relevant and valuable.
20- Broken Links
Having a high number of broken links is a sure sign of neglect and abandonment, as Google detects that you are sending links to pages that have long ceased to exist. It is therefore advisable to monitor these links and remove them as soon as possible.
21- HTML Errors
Be very careful with our HTML error pages (on platforms like WordPress is difficult to appear).
22- The length of the URLs
A length of URL too high can harm the positioning of the keyword is something similar to what happens with the titles, which although should not be as short as one word (mostly not beat us with a competition) either should exceed a certain number of characters.
23- Category page
A well categorized page gives Google consistent signals about what your content versa. Make an effort to categorize all your content, especially if you have a corporate blog.
24- Human Editors
Although it seems like an urban legend in the style of Ricky martin in Surprise Surprise, Google has patented a system where human editors are allowed to influence the results of the SERPs.
25- Page Rank
The forgotten, but is still not dead. To make a football metaphor, loo we can compare with the last stage of Raul Gonzalez Blanco. There is often a correlation indicating that the best sites are usually positioned also those with higher Page Rank.
26- Keyword VS brand name in URLs
Another of the key factors in positioning. One tip: a combination of keyword and brand name in the URL is a very good choice for positioning.
27- Chained Urls
This is another factor that tell Google about that issue is a particular 'site'. An example of Chained Urls can be: www.increnta.com> home books> ebooks.
28- Quote reference pages
It is useful for your SEO positioning quoting and referencing your articles by outgoing links those sources of authority are as relevant in the eyes of Google and are part of your niche. The ideal is to go a little beyond the Wikipedia, is too recurrent.
29. The importance of a Sitemap.xml
In WordPress we have it easy and simply add plugins like Google Xml Sitemap. This way you will be notified whenever the seeker there's new content on our website and Google spiders can trace in a more effective manner.
30- Too many outgoing links
Having a too high number of outbound links on your website is bad for your rankings. Outbound links must be inserted carefully, as too much can cause your site to lose strength in search engines.
31- Pages "user friendly layout"
The verbatim transcript of English would be: "Pages friendly design." This means Google pages with a clean design and user-oriented, ie pages that encourage optimal user experience.
32- valuable and unique content
Google is adamant those 'sites' that do not add value to the user. In this blog we have repeated ad nauseam in a sentence: Content is King. Follow it to the letter.
33- Specific Contact Page
Google considers positive those websites which have a contact page so, generating transparency.
34- trusted Domain
A greater number of backlinks pointing to your primary domain (ie your home) will acquire greater importance your domain (AD).
35- Web Architecture
A well organized in terms of page structure is something valued by Google. This is a factor that is addressed to those who build from scratch, through HTML web pages.
36- Fall server
You need to maximize the uptime "on". A prolonged drop in time may even cause some of your results desindexen.
37- Server location
The location server can be an important factor particularly light when displaying content that require a certain geolocation. Imagine that your server is located in United States and faces your web search "best restaurants in Spain."
38- SSL Certificates (ecommerce)
Google has confirmed that it is able to index the SSL certificate that some websites dedicated to ecommerce. Needless to say more.
39- Privacy
Transparency in the privacy generate a climate trust with Google as it understood to be sites with nothing to hide and committed to the user.
40- clear navigation path
Google has in mind positively those sites that have a URL structure that shows clear at all times to check where it is located: tuPagina.com/nombre-del-post.
41- 100% responsive design
Google values most pages with responsive design, ie, that fit perfectly to the displays on mobile devices Preguntas between implementing a responsive web or mobile web?
Bounce rate 41-
A high bounce rate will weigh your organic search as Google means your site is not palatable to users, as once it fled in terror land.
42- Comment
It is a relevant factor. More comments and diversity of IPs in an article should be more likely to be indexed at the top.
43-The number of domains that point to your website
It is one of the most decisive factors and that more is taken into account by Google. For Google it is very relevant in terms of positioning to be several (the more the better) domain names pointing to your page. This way is much better to get 10 links from 10 domains than 5 and 5 only 2.
44- Links from .edu domains or .gov
Inbound links from domains with .gov extension .edo usually have greater relevance equal to other links.
45- Links competing pages
Receive a link to a page that competes on a number of keywords in common is something Google had in mind for when positively appraised page. One tip: make agreements with your competitors to exit both benefited.
46- Authority page linking to us
It not only takes into account factors such as Page Rank but also as the PA (Page Authority) and DA (Domain Authority) when evaluating a link.
47- Number of times a page is shared
The "Social Shares" when produced in bulk and this page has outgoing links, these links charge more courage and strength. So Google is well aware that you get links from sites whose contents have previously been shared by social networks.
48- Guest post
If you publish a guest post and put the link to your site is placed at the end of the article under "biography" this link is not as strong as a standard link.
49- The links from the home provide stronger
Links that come from the Home Page as a rule are backlinks with greater force, since this is the part of the website that receives more links and Page Authority has more.
50- No Follow Links
One of the most controversial issues in the SEO world. Famous No Follow links. In this section it is best to try to get both types of links, as this ultimately forms a pattern more natural links as if they were single Do follow. Google's exact words regarding this type of link is: "In general we do not follow them" ie, "in general, do not follow them."
51- Excessive redireccones 301
The links come from 301 redirects lose strength. Receive an excessively high number of these links is detrimental to your SEO.
52- Anchor text link
The anchor text of the links has lost some strength, even though it is taken into account when a page to rank pattern. Tip: use the anchor text head.
53- No Follow Links from Wikipedia
It is a popular belief that more widespread than links from sites like Wikipedia despite being transmitted Follow No part of authority to linked sites. Undoubtedly it is the best No Follow link you could ever get.
54- "Co-occurrence"
The words around a link to help Google determine the theme and the accuracy of the same. So that other factors may be considered relevant. The future will be contextual links.
55- Age backlinks
According to Google, the links with more seniority transmit power or authority over the new links.
Links from 301 redirects are weaker than direct links slightly.
57- Microformats
The pages that are capable of supporting micro and use so that they appear in the SERPs are more likely to be positioned by Google.
58- CTR keyword
The pages are clicadas more times in the SERPS for certain content, are more likely to raise your rankings Seo for the main keyword of that particular content.
59- Direct traffic benefit your SEO
Google uses data from your Chrome browser to take into account parameters such as "what kind of sites people visit and how often." An important metric is the direct traffic. A more direct traffic greater relevance when to rank a website.
60- Recurrent Traffic
Pages with a higher percentage of recurring traffic, ie returning to your site again and again they send signals to Google that the content of this page is relevant.
61- Number of reviews
Google likes living and full pages of dynamic content. One of the symptoms of better health on a page or a blog is the amount of feedback you receive. Another factor that will help you position your support.
62- Weather Page
The time spent in a user on your page tells Google that you are interested in the same content. On the other hand it is one of the hardest ratios increase, since in theory will be directly proportional to the quality and the interest generated by your content.
63- User Browsing History
The more often show up in the results of "distorted" the best people search for your SEO positioning.
64- User Search History
The searches you perform are used by Google to show based on such information results. Thus if you usually are looking for information on, for example, marketing strategies are likely Increnta page a little more prone to appear.
65- Geotargeting
Google gives preference to pages whose IP is a relatively close geographic location to the user and host domains in a given country.
66- Safe Search
If you want to make your important items in terms of positioning consistently avoid using bad sounding words. Google tries to subtract relevance to this type of results.
67- Google Circles as a relevant factor
Google gives more importance in the SERPS to those pages which have added people in your Google+ circles. So a good practice is to try to be included in the greatest possible number of circles on Google +.
68- Complaints from users
Google penalizes those pages which have received complaints, including reports of spam.
69- transactional searches
Google shows different results if he senses that the type of information we are looking for is a reference to a purchase or go for a service. This factor must be taken into account if we are stewards of an online store (to optimize pages for the right keywords) and not to lose sight of Google Places.
70- Local Searches
Your results will be more likely to occur if the user searches are local and refer directly to the location of your business.
71- Google News
Depending on the media type, certain keywords trigger a picture of Google news.
72- Preference brands
Google has given a larger role in the SERPS to the brand names of the companies for a certain type of short searches. Thus the company's computers if you enter the word Apple will appear in the first position instead of the apple.
73- The images in the search results
One factor that can bring traffic to your website are well positioned in the search engines images. Position in Google Images is infinitely easier than doing it through the organic content.
74- Number of Tweets
The amount of tweets surely be the indicator that has less impact on SEO
75- Influence Twitter Profile
The SEO community believes that the influence of the person behind the Twitter account (such as number of followers, account age, ...) is a relevant position when certain content factor.
76- Facebook Shares
The number of times your post is shared on Facebook has more relevance than simple SEO Like Me.
77- Likes on Facebook
The number of Likes on Facebook is one of the values that Google takes into account when determining the interest specific content has aroused in the audience (though it has less impact on SEO that Facebook Shares). Note that Facebook works much better for a certain type of subject than others.
78- Authority Facebook
In theory, more authority has a Facebook profile more specifically to enhance our position will be able to exert over content. Thus the "Like" influencers should be of great relevance.
79- Pinterest Pins
Google considers them as a sign that social content is appealing to the user. Images and photos predisposed to become viral "usually sweep.
80- votes social platforms
Google takes into account the content is broadcast on various platforms and social aggregators (not just Facebook and Twitter live the company).
81- Number +1 on Google Plus
Indeed Google+ is the bomb that momentum of a content search results. Google+ can give an initial strong push, but after X days left to reach the + 1s or other relevant factors (such as bonds) the effect ends up being diluted.
82- Authority Google+ account
Once again we return to the same, the authority of the Google+ account of the person in question is something relevant. Not the same +1 a profile with 20 followers one with 30,000.
83- Check author through Google +
Verified by author content are more likely to hit in search results harder. On the other hand it is good to focus on a particular theme in verifying our content with Google Authorship. Google This means that we are experts in a field.
84- Targeting social networking strategy
It is vital to focus your strategy on a limited number of social networks in order to focus the effort.
85- Searches brand
Google assesses whether a brand is widely used in the search from the search box (although, as we have said in any of the factors evaluated through traffic).
86- Brands that have a page on Facebook
Pages with Fan Page and movement within the same (number of active fans, mentions, LIKE etc.) are slightly more likely to be strong to rank in Google results.
87- sites with large numbers of Followers
For example, a large number of followers on Twitter is brand relevance signal, which ultimately always favored search engine (indirect impact).
88- page company profile Linkedin
Pages relevant businesses often have pages optimized on Linkedin. Having a professional web page in this is another sign that grant authority.
89- Co-citations
This factor means that it is not always necessary to link the website of a brand so that Google knows you are referring to grasp it. Also appreciates this naturally. That is, pages that are mentioned, but not always linked.
90- Number of Subscribers by RSS
Companies that have a large number of subscribers via RSS are taken into account by search engines.
91- Business Location
It is probable that Google uses its search engine to determine the physical geolocation of the company in question and see if you have a real and solvent in diagnosing its Web infrastructure company.
92- Pop-ups and excessive advertising
Sites with a high number of commercials and Pop Ups send signals to Google that your content is poor quality.
93- Over-optimization Pages
Those pages are over-optimization for a given number of keywords may be penalized.
94- IP Addresses flagged as Spam
If your server IP is marked as Spam is highly likely that the rankings of all the pages where you are the administrator from being devalued.
95- Penalties manual
The pages that have been manually penalized despite leaving the penalty is likely to experience greater scrutiny facing pages have always had a clean
96-Links from the same IP
Too many links from the same page can make Google think that you are using various media such as link farm and this can affect your rankings.
97- Self-generated content
Google is not a fan of self-generated content, but the original content. The self-generated content is a pump that Google will soon penalize and de-index in the worst case.
98- affiliate sites
It is no secret that Google does not like affiliate pages long. A tip: if you use them, you use them to head.
99- Hide affiliate links
Go too far when you want to hide your affiliate links, especially if you use them to cloaking, is a common factor penalty.
100- Sandbox
A pattern of excessive links from sites that have historically been used to make Black Seo as Forum Profiles and comments excess suspect Google can do, and more so if your site is not a site that has authority.
101- Because the logical tightness of the Mountain View giant when giving clarity to the selection criteria of the results, the 101 I leave it to you What other reasons are important for positioning a website in Google?
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