However, sharing will not happen the same way whether you're on Facebook, Google+ or Twitter.
According to the social network on which you post, the population will not be the same. It will therefore optimize the sharing of your articles according to the social network to encourage interaction from your audience.
So to help you optimize the sharing of your publications to these three social networks, here are some points to respect that encourage retweets, and like one another.
1- Facebook
On Facebook, the community is the most important, yet it is less focused on Google+ or Twitter. Found all types of user profiles. But concretely, Facebook is primarily used to follow the lives of his friends, the activity of a brand and / or playing.
Each user has a lot of friends, your publication will be embedded in a dense news feed in which it will be able to stand out.
Also to optimize the sharing and the impact of your publications, some points will be taken into account.
- A catchy picture: When sharing your article on Facebook, the image associated with the item will be inserted. Obviously this needs to attract the reader's eye, so take care to choose it.
- A brief message: For each of your publications, try to supplement it with a small short status. Try to be original or funny. Throw in a smiley, it seems to favor the likes
- A personal message: Speak directly to your customer.
- A call to action: For the fans of your page sharing or "like" your post, why not just ask them?
- Question: A status as a question will encourage your fans to leave a comment to answer
2- Google+
Google+ has the distinction of being among the most important social networks, one with a majority of men. It is also a social network very used to the day before by his principle of circles.
Like Facebook, several points must be observed to optimize your shares on the Google social network:
- Sharing publicly: Your articles should be readable by all, also promote for the public sharing and not limiting to some of your circles. This seems obvious, but I prefer clear.
- A hashtag (or word-sharp in good French): The search function works very well on Google+. Also feel free to add more words as a hashtag to your publications.
- A text accompanying your publication: To bring out your publication, assign a text (the equivalent status) to it. If relevant, it will encourage your reader to read your article and therefore why not to share later.
- Careful layout: On Google+ you can change the formatting of your text. Do not hesitate to put in bold the important elements or the title of your publication for example.
3- Twitter
Twitter has the feature to restrict them to 140 characters publications. So you have a few words find interest among your followers.
Also to maximize the impact of your tweets, some points will be taken into account.
- Post tweets from 70 to 100 characters only: This will save space for your followers retweet you and do not exceed 140 characters allowed
- Tweeter links: 21.4% of RT contain a link.
- Use hashtags: Many people search on specific keywords.
- Do not hesitate to ask that we retweet you: 51% of tweets containing "Please Retweet" and 39% are those containing "Please RT" are retweeted. However, regarding the tweets without any of the two entries, only 12% are retweeted.
- Tweeter between noon and 14h: RT to support the number because it was after 14h which is the highest number of RT.
Again, if these five points are important, do tests to find the most efficient way to tweet your articles.
It is possible to automate the sharing of your articles on social networks with tools like Hootsuite or Dlvr.it. Personally I only do it for sharing to Twitter, but we will see this in a future article.
Do not overlook these shares especially when you create your blog. Social networks will be one of your greatest sources of traffic.
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